The website is not present or blacklisted in trusted security services such as Google SafeBrowsing , Yandex SafeBrowsing, ThreatLog and Malware Domain List. This means the website should be potentially safe to visit and it should not contain active threats at least currently, according to the safety reports of third-party and trusted security services.
The website has a good trustworthiness score (94 / 100) in the WOT (Web of Trust) online reputation, this generally means that at least some WOT users have rated the website as safe or they had a good online or customer experience with it. We recommend you to read more information in the WOT Reputation Scorecard to know more details.
The IP address 220.127.116.11 is not blacklisted by trusted security services such as Spamhaus and StopForumSpam. The IP address should be safe and it should not be involved in spamming activities or malware incidents. It is important for an online shop to host the website in a dedicated server to reduce the risks of being infected like it may happen in a shared hosting, with many websites hosted in the same server.
The website seems to be popular in Internet, according to Alexa Traffic Rank  and Google Page Rank [8/10]. From a buyer's perspective, this is a good factor because it means the website is visited by some Internet users every day. Generally scam and fraudulent websites are not popular in Internet because they are shutdown after some time.
We have searched links associated with the website on popular social networking services such as Facebook, Twitter, Google Plus, Delicious, LinkedIn and we have found a total of 3,254,258 links shared. This generally indicates the website URL is popular among social networks users and that some users have shared it in their profiles or in social pages..
We have noticed the website is associated with a Facebook page that has 0 likes so far, this is an important factor for the online trustworthy, because it means the website's company is present in social networks, however the Facebook page is not very popular, the website owner should share the Facebook page with customers and with visitors to gain more likes and more popularity.
The domain name of the website was 1st registered 22 years ago, the website should be old enough to allow us to judge its safety and reliability. Take in mind that a domain name that was registered one or more year(s) ago is generally a good symptom of trustworthy, but of course if a domain name was created less than 1 year ago, it does not necessarily mean it is a scam, every website has to start.
We have analyzed the domain name to find combination of words such as "cheap" and "nike" used to promote potentially counterfeits but it seems the domain name is fine. A reliable shopping website should not contain trademarked words such as "rayban", "nike" in the domain name. Generally unethical websites and potentially scams use this technique to hijack or boost the position in search engines for a specific keyword or phrase.
The server's IP address 18.104.22.168 that hosts the website seems to be located in a country [United States] with a low percentage of online fraud and counterfeits. We don't have other information about this country, you may want to run a whois lookup on this domain to get more information about who is the domain registrar and the owner.
The domain name seems to be configured to use name servers (NS) that are located in United States. This information should be useful to have more details regarding the list of possible countries that are associated with the website owner, with the website location and are also useful to identify from where is potentially operating the website.
The website chose the Norton Secured Seal to promote trust online with consumers, which means the website should use SSL (Secure Sockets Layer) connection to encrypt sensitive data transmitted from your PC to the remote web server, and it should has verified the identify of the owner or operator of the website. Read more details here.